Client: Elomatic
Duration: 07/24 – 10/24
Role: Visual, UX/UI Designer
Overview:
Elomatic was launching a new software product long in the making and needed help differentiating the product from the competition. We worked with the client to define the brand core and name through workshops and interviews, resulting in a fresh new identity and website to help launch Elomatic's asset performance management software: Aura.
Processes and tools used
We used a variety of design and prototyping tools (such as Figma, After Effects, Photoshop and Jitter) to create and hone brand assets and animations, utilizing FigJam for client workshops.
My contribution
As the Graphic Designer and UX/UI Designer, I was responsible for developing the visual elements of the brand, including photo treatments, icons, and key design assets. I helped define the brand's look and feel to align with the client's goals. I also designed a responsive website that brought the new identity to life, ensuring a cohesive and engaging user experience.
