Client: Reaktor
Duration: 2 months
Role: Brand, Lead designer
Overview:
Reaktor wanted to evolve its Fusion Ecosystem into a stronger extension of the Reaktor brand. We helped transform it into Reaktor Ecosystem by designing the logo, building a fresh visual identity, and refreshing the website — creating a brand that feels tightly connected to Reaktor while highlighting the unique collaboration of 40+ companies.
Processes and tools used
We used Figma and Photoshop to design the website, logo, and brand pattern, while Illustrator supported the creation of vector assets. A new brand color palette was defined, and we worked closely with both Reaktor, the ecosystem team, and developers to ensure the identity translated seamlessly across digital touchpoints.
My contribution
As the lead designer, I was responsible for creating the visual identity of Reaktor Ecosystem, including the logo, brand pattern, and core design assets. I helped shape a look and feel that stayed true to Reaktor while giving the ecosystem its own distinct voice. I also designed a responsive website for both web and mobile, building components that ensured consistency and a seamless user experience, while working closely with the client and developers throughout the process.
